Eco-friendly hotels: our tips to make your facility green
13 January 2023
In the post-pandemic scenario, eco-friendly travels established themselves as an actual tourism model. It’s the response to tourists’ necessity to collect green travel experiences, in harmony with the environment and local communities. Starting as a simple tendency, many hotels, guest houses and other accommodation facilities have made eco-friendliness a real mission, adopting technological solutions and more to satisfy the sustainability requirements that more and more users take into consideration when discriminating between available options during their booking.
Let’s talk about data: according to the Sustainable Travel Study by Expedia Group, that has taken into consideration 11.000 representatives from 11 reference markets in March 2022, travelers are increasingly orienting their choices towards sustainable trips. The results of this report can be read as a real and true call into action: among the interviewed who were willing to spend more money to make their travels green, 51% would choose sustainable accommodation solutions and eco-friendly activities and experiences.
Therefore, committing to make your hotel or vacation rental eco-friendly means answering to a market segment to be overseen. Let’s now see which solutions to adopt and how to make your guesthouses and hotels eco-friendly.
Before starting with our tips, let’s define what we are talking about.
Eco-friendly hotels are facilities that, within their business model, planned solutions in respect of the environmental ecosystem.
The most disruptive cases are those hotels, whose foundations are literally based on ecological choices, as they are built with natural or eco-friendly materials, heated by passive air conditioning solutions and in which everything, from furniture to services offered to guests, from food to waste management have a reduced environmental impact.
Even if your hotel does not meet these characteristics, there are still solutions to make it more eco-friendly, and they do not necessarily entail disruptions in the management. So let’s pass from theory to practice.
The first imperative choice is to make your hotel or vacation rental plastic free.
Abandoning plastic products, especially disposable ones like glasses, single-use bottles or food and beverages wrappers, is now a custom in the majority of facilities, also in relation to guests’ awareness on the topic.
If your facility has not entirely abandoned plastic products yet, you are definitely late and it’s time to answer the call of the plastic free revolution.
How? For example, by opting for welcome kits or cadeau that give a nod to biodegradable and refillable packaging.
Among guests who lead a green lifestyle, those who choose to adopt a diet favoring bio products, whose production results in minimal environmental impact, will appreciate a farm-to-table breakfast buffet and restaurant menu that keep an eye on the seasonality as well.
To reduce food waste, proposing the use of doggy bags will be a distinctive element appreciated by guests and contributing to positive reviews.
- Water usage
In terms of electricity, the key is self-sustaining the facility, as much as possible, through the installation of photovoltaic panels. To increase energy efficiency, it is possible to match energy self-production with smart lighting systems (connected to the internet) and motion detectors that allow the smart management of lights and other devices, by switching off automatically when guests are not in the rooms.
Other solutions include interventions to optimize thermal insulation of facilities, with the aim of reducing energy consumption related to heating in winter and cooling in warmer months, the installation of smart water systems and dirt water recycling systems. In the latter case, thanks to purification systems, water can be used for toilet flushing or irrigation.
Eco-friendly hotels don’t stand out just for their environmental choices. Other important aspects must be considered to be able to count your facility among green-driven hotels.
In fact, sustainability goes hand in hand with locality.
More and more facilities embrace this tendency by offering guests upselling experiences and activities,whose distinctive feature is sustainability.
Travelers are increasingly attracted by on-site tourism. It allows to discover territories in their most authentic form, giving the opportunity to contribute directly to hamlets’ rebirth and the development of small realities.
In particular, vacation rentals, so intertwined with their territory, can benefit from locality as a distinctive element, by proposing zero-kilometer food tours or excursions to let guests discover the hidden secrets of the place.
Not only experiences, but also mobility services, like the shuttle service to the airport, can be green, by opting for transfers and electric cars or by promoting sustainable means of transport, such as bikes and scooters.
Moreover, guests that travel with their own electric means of transport will appreciate the presence within the facility of charging stations for electric cars .
Furniture does its part in transforming a traditional hotel into an eco-friendly one. Whether you are furnishing your facility for the first time or you’ve decided to renovate the interior, furnishing in an eco-friendly way means choosing natural furniture and accessories, like textiles in sustainable fibers (bamboo, cotton, hemp) or, if you like vintage pieces and antiques, you could give a second life to used furniture.
Here you can find some insiprations on eco friendly interior design.
Sustainability can become a distinctive feature of your facility and, to make it so, communicating to guests the actions taken in favor of the environment can really help you define a strong branding and attract the best suited guests for your hospitality proposal.
Let guests know you’re eco-friendly and underline it with concrete actions, thanks to the tips we collected in this article, can help you win in the competitive environment of hospitality.
🟩 What are eco friendly hotels?
Eco-friendly hotels are facilities that, within their business model, planned solutions in respect of the environmental ecosystem. For example, they are built with natural or eco-friendly materials, heated by passive air conditioning solutions or they favor choices such as being plastic-free.
💡 How to make your hotel eco friendly?
- Abandon the use of plastic in favour of biodegradable products.
- Rethink the restaurant menu by choosing seasonal and zero-kilometre ingredients
- Supply the hotel with renewable energy sources.
- Organise activities and experiences for guests that enhance local realities.
- Take advantage of eco-friendly furnishing solutions by choosing furniture made of natural materials or giving a second life to used ones.
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