Airbnb Superhost: what it is and what are its advantages

21 November 2022

Giulia Ciullini

Share this article on social networks:

In the vast universe of listings on Airbnb – in 2022, there are more than 7 million worldwide – to make the most of the advantages this showcase can offer, standing out from the multitude of hosts is the prerogative of every vacation rental owner.
For this reason, back in 2009, the portal introduced the Superhost program, created precisely to reward hosts with the best performance in terms of hospitality and reviews.
Let’s find out what an Airbnb Superhost is, the requirements, and the best advantages.

What is an Airbnb Superhost?

Starting with the basics: the Superhost is the award that Airbnb offers to hosts who have distinguished themselves by providing excellent hospitality standards and obtaining the best guest ratings over the past 12 months. Recognition is achieved by getting a distinctive badge on the listings and the profile.

The platform performs evaluations every quarter, each lasting five days, considering all the host’s achievements over the last 12 months of activity.
Potentially, you can obtain the Superhost status four times a year.
Once the requirements to become a Superhost are met, first and foremost, having an account in good standing, the assignment process by the platform is automatic and takes place within a week, after which you officially join the elite community of Airbnb hosts.

 

What are the requirements for becoming an Airbnb Superhost?

Now let’s talk about numbers. Becoming an Airbnb Superhost is not difficult; we can summarise the requirements to receive the Superhost status in 4 points:

  • Number of overnights stays
  • Response rate
  • Cancellation rate
  • Overall rating

Number of overnights stays

Within the previous 12 months, even if not continuously, the host must have completed at least ten stays or three bookings, totaling at least 100 nights.

Response rate

Responsiveness is essential, which is why Airbnb rewards hosts who maintain a response rate to booking or information requests of at least 90 percent within 24 hours. Regardless of Superhost status, maintaining a high response rate is vital to rank as high as possible in search results. You can keep track of your response rate in the Statistics section.

Cancellation rate

Of course, ensuring guests have a successful stay also includes providing, not canceling. For this reason, one of the requirements is that hosts maintain a cancellation rate of less than 1 percent.

Airbnb has provided cases beyond our control in which cancellation by the host occurs without penalty, in particular extenuating circumstances such as natural disasters, pandemics, or other events where completing the booking is impossible.

Overall rating

When choosing a property, the parameters most considered by guests are undoubtedly Airbnb reviews. The last of the requirements is that the overall average rating obtained by hosts is 4.8 or higher.

 

What are the benefits of becoming a Superhost?

Now let us see why to strive to become a Superhost and the benefits of doing so. The appearance of the badge impacts the listing not in terms of ranking but in terms of the trust. Therefore, the advantage is not only obtaining a more trustworthy image for guests but also:

  • Increased visibility: the badge makes the accommodation’s reservation much more attractive to guests, who will more easily decide to finalise the booking.
  • Increased competitiveness: Users can flag the Superhost filter when searching, thus excluding many local competitors that do not boast Superhost recognition.
  • Higher earnings: more bookings lead to higher revenues.
  • Exclusive rewards: For every year you keep your badge, Airbnb rewards you with a coupon worth $100. In addition, Airbnb’s bonus for inviting new hosts is 20% higher if you are a Superhost.
 

How to become a Superhost

In summary, to stand out as a host and meet the requirements to become a Superhost, it is necessary to manage your accommodation according to some rules.

Taking care of the communication with guests

Responding quickly to guest requests, asking how their stay is going, or offering advice on tourist activities to do and restaurants not to be missed are all practices that will help you get positive reviews.

Avoiding cancellations by guests

A correct listing setting allows you to maintain a low cancellation rate.
It is vital to show the characteristics of your accommodation through pictures and descriptions and to communicate the rules of the accommodation to guests transparently. This dramatically reduces the chances of canceling the reservation. In this regard, here are Airbnb’s tips for avoiding cancellations.

It is equally essential to perfect the day-to-day management of your guesthouse, paying particular attention to updating your guesthouse’s availability to avoid overbooking and incurring penalties and managing prices according to the right strategy.

Octorate’s Channel Manager ,is a valuable tool that will help you optimize the management of your guesthouse on Airbnb. As Airbnb’s preferred partner, Octorate offers you all the functionalities you need to overcome your boundaries and become a perfect Superhost.

 

Frequently asked questions

💡What is a Superhost?

The Superhost is the award that Airbnb gives hosts who have distinguished themselves for hospitality and reviews. It is recognisable through a badge on hosts’ profiles and listings.

✅ What are the requirements for becoming an Airbnb Superhost?
    • Number of overnights stays
    • Response rate
    • Cancellation rate
    • Overall rating
👍🏻 What are the benefits of becoming a Superhost?
  • Increased visibility
  • Increased competitiveness
  • Higher earnings
  • Exclusive rewards
🐙 How to become a Superhost?

As well as taking care of the communication with guests to avoid cancellations and better manage the guesthouse, a valuable ally is the Octorate Channel Manager. As Airbnb’s preferred partner, it offers you all the features in line with the technical parameters of the platform that will help you overcome your boundaries and become the perfect Superhost.

Book a Free Demo

Book a Demo to see how Octorate can simplify the management of your Hotel, B&B, Vacation rental, Apartment or Hostel.

 

Share this article on social networks:

Giulia Ciullini

Giulia Ciullini

Book a Free Demo

Book a Demo to see how Octorate can simplify the management of your Hotel, B&B, Vacation rental, Apartment or Hostel.

 

Related articles: