BRAND GUIDELINES
Octorate
Use these rules for the logo, colors, typography, images, tone of voice, and official materials. They are designed for internal teams, partners, media, and suppliers who need to communicate Octorate clearly, consistently, and recognizably.
OCTORATE LOGO
The brand must stay recognizable in every context
Use the Octorate logo only in its official versions. Always keep clear space around the mark and do not change its proportions, colors, orientation, or composition.
Light Version
For dark backgrounds, photos with overlays, and high-contrast editorial sections.
Color Version
For light backgrounds, sales documents, and presentations where color supports recognition.
Clear Space
Leave breathing room around the logo. Do not place text, buttons, partner logos, or layout edges too close to it.
CORRECT USE
Make Octorate Always Look Like Octorate
Visual consistency is not decoration. It helps partners, customers, and teams recognize the brand immediately and trust the content they are reading.
OCTORATE PALETTE
Colors Designed for Product, Data, and Trust
The palette starts from a dark background, an operational blue for primary actions, and bright accents for states, data, and orientation. Use color to guide, not to fill.
Night Cloud
#050B18
Main background, hero areas, and high-impact sections.
Deep Navy
#111F3A
Cards, panels, and product surfaces.
Action Blue
#3B82F6
Primary CTAs, important links, and active states.
Signal Blue
#60A5FA
Secondary headings, highlighted data, and small indicators.
Warm Orange
#F39200
Identifies content, sections, and communications dedicated to the hotel segment.
Fresh Olive
#859F28
Identifies content, sections, and communications dedicated to short-term rentals.
TYPOGRAPHY
Inter as the Main Typeface
Headings should be compact and confident. Body copy should stay readable, direct, and easy to scan, including on mobile.
TONE OF VOICE
Clear, Competent, Practical
The Octorate voice explains technology and hospitality without exaggeration. It should make clear what changes in daily work and why that change is useful.
Write Like This
Connect bookings, channels, and payments in one operational flow.
Avoid This
The ultimate solution that revolutionizes everything in a few clicks.
IMAGES AND UI
Show the Product When It Helps Understanding
Images should be credible, bright, and useful. Avoid generic visuals, overly abstract stock images, and screens that do not explain anything.
Readable Interfaces
Product screens should have clear hierarchy, visible data, and enough context to orient the viewer.
Real Contexts
Hotels, B&Bs, vacation rentals, and property managers should recognize themselves in the visual language and situations shown.
Co-Branding and Partners
When Octorate appears next to partners, portals, or integrations, the logo must remain independent and readable. Logos should not be forced into the same line if visual balance is lost.
Partnerships
Use approved assets and keep space between brands.
Media
We prefer short copy, precise descriptions, and a high-contrast logo.
Documents
Do not change the palette, fonts, or heading weights in official materials.
Campaigns
CTAs, headlines, and visuals should feel part of the same system.
FREQUENTLY ASKED QUESTIONS
Quick Answers About Logo, Colors, and Official Materials
These FAQs help partners, internal teams, media, and suppliers use the Octorate brand correctly across digital channels and commercial materials.
Where can I find the official Octorate logo?
The official logo should be requested or downloaded from the updated brand kit. Use only approved assets, without redrawing or modifying the mark.
Which colors does the Octorate brand use?
The main palette uses dark backgrounds, operational blue, highlight blue, green for positive states, and white text with different opacity levels.
Can I modify the Octorate logo for an event?
No. The logo must not be distorted, recolored, cropped, or enhanced with effects. Events and partnerships require a version approved by the Octorate team.
Which font does Octorate use?
The main typeface is Inter. Headings use strong, compact weights, while descriptive text should stay readable and balanced on desktop and mobile.
How should Octorate be described on a partner page?
Octorate should be described as an AI-powered all-in-one cloud platform for hospitality, designed to connect management, distribution, direct sales, payments, data and operations.
Who should I contact for press materials or co-branding?
For press materials, media kits, partnerships, and co-branding, request updated and approved assets before publication.