[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _dynamic_attributes=”background_image” background_color_gradient_direction=”130deg” background_image=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” parallax=”on” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”||0px||false|false” custom_padding=”7vw||7vw||false|false” custom_padding_tablet=”7vw||7vw||false|false” custom_padding_phone=”35vw||7vw||false|false” bottom_divider_height=”10vw” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ custom_padding_tablet=”” custom_padding_phone=”35%||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _dynamic_attributes=”content” text_font=”Poppins||||||||” text_line_height=”1.8em” header_font=”Poppins||||||||” header_text_color=”#FFFFFF” header_font_size=”3em” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|desktop” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” custom_css_main_element=” display: flex;|| flex-direction: column;|| align-content: center;|| justify-content: center;|| align-items: center;” header_text_shadow_style=”preset2″ locked=”off” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@” icon_placement=”left” _builder_version=”4.16″ _dynamic_attributes=”title” header_font=”Poppins|500|||||||” header_text_color=”#FFFFFF” header_font_size=”16px” header_line_height=”20px” text_orientation=”center” custom_margin=”||-2px||false|false” custom_padding=”||||false|false” header_text_shadow_style=”preset1″ header_text_shadow_color=”#222222″ border_color_all_image=”#FFFFFF” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#FFFFFF” text_orientation=”center” custom_margin=”||1px|||” text_text_shadow_style=”preset1″ global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”90%” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”0.9em” text_line_height=”1.6em” min_height=”13.6px” custom_margin=”||0px|||” custom_padding=”3px||10px||false|false” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]Distribuie acest articol pe re\u021belele de socializare:[\/et_pb_text][et_pb_code _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px|||” locked=”off” global_colors_info=”{}”]
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_5″ disabled_on=”on|on|off” _builder_version=”4.18.0″ _module_preset=”default” sticky_position=”top” sticky_offset_top=”140px” sticky_limit_bottom=”section” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#3d3d3d” text_font_size=”0.95em” header_line_height=”1.6em” header_3_text_align=”center” custom_padding=”10%|10%||10%|false|true” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#d9d9d9″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”share-blog” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#3d3d3d” text_font_size=”0.95em” header_line_height=”1.6em” header_3_text_align=”center” custom_padding=”10%|10%|5%|10%|false|true” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#d9d9d9″ locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” hover_enabled=”0″ text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Overbooking<\/strong><\/a> \u00eenseamn\u0103 primirea unui surplus de rezerv\u0103ri.<\/p>\n Dac\u0103 se practic\u0103 overbooking \u00een hotel ca strategie pentru a cre\u0219te veniturile<\/strong>, trebuie s\u0103 se bazeze pe datele istorice ale rezerv\u0103rilor, cum ar fi procentajul de no-show pentru fiecare tip de camer\u0103, raportul dintre anul\u0103rile \u0219i rezerv\u0103rile confirmate \u0219i poten\u021bialii walk-in, identific\u00e2nd un punct slab sau un model repetitiv \u00een care clien\u021bii tind s\u0103-\u0219i anuleze rezerv\u0103rile.<\/p>\n A\u0219teptarea de a practica voluntar o dubl\u0103 rezervare<\/strong> este ca unii oaspe\u021bi s\u0103-\u0219i anuleze rezervarea sau s\u0103 nu se prezinte, f\u0103c\u00e2nd camerele \u00een overbooking \u00een hotel din nou disponibile \u0219i asigur\u00e2nd ocuparea total\u0103 a camerelor tale.<\/p>\n Practicarea overbooking-ului controlat ca tehnic\u0103 de revenue management<\/strong> prezint\u0103 c\u00e2teva avantaje:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” hover_enabled=”0″ text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]Riscul ca anul\u0103rile anticipate s\u0103 nu se \u00eent\u00e2mple \u0219i ca unii oaspe\u021bi s\u0103 nu g\u0103seasc\u0103 camera rezervat\u0103 disponibil\u0103 este motivul pentru care overbooking \u00een hotel este considerat\u0103 o practic\u0103 controversat\u0103<\/strong> \u0219i pu\u021bin etic\u0103 pentru clien\u021bi.<\/p>\n Contractul hotelier nu este reglementat de lege, ci se bazeaz\u0103 pe conceptul de corectitudine: hotelierul, \u00een schimbul unui pre\u021b stabilit, se angajeaz\u0103 s\u0103 furnizeze clientului o unitate locativ\u0103 mobilat\u0103 \u00een care oaspetele poate sta \u0219i alte servicii, necesare sau op\u021bionale.[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” hover_enabled=”0″ text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]\u00cen caz de ne\u00eendeplinire, structura trebuie s\u0103 garanteze reprotejarea clien\u021bilor<\/strong> \u00eentr-o cazare alternativ\u0103<\/strong>, de acela\u0219i nivel sau superior \u0219i care s\u0103 fie \u00een aceea\u0219i loca\u021bie. De aceea, \u00een cadrul unei strategii de overbooking \u00een hotel, este important s\u0103 te po\u021bi baza pe o bun\u0103 colaborare cu structurile \u00eenvecinate \u0219i s\u0103 evi\u021bi suportarea unor costuri mai mari dec\u00e2t cele prev\u0103zute.<\/p>\n Un alt detaliu important este ca personalul s\u0103 fie preg\u0103tit s\u0103 gestioneze aceast\u0103 situa\u021bie din punct de vedere organizatoric, g\u0103sind rapid o nou\u0103 cazare \u0219i comunic\u00e2nd eficient cu oaspe\u021bii pentru a evita escaladarea reac\u021biilor negative, ajung\u00e2nd s\u0103 ob\u021bii mai multe dezavantaje dec\u00e2t beneficii.<\/p>\n \u00cen unele cazuri, clien\u021bii pot decide s\u0103 nu accepte reprotejarea \u0219i s\u0103 cear\u0103, pe drept, restituirea avansului.<\/p>\n De\u0219i unii hotelieri consider\u0103 c\u0103 overbooking-ul este o strategie excelent\u0103 pentru a maximiza profitul, chiar \u0219i cu un personal preg\u0103tit pentru aceste scenarii, nu e\u0219ti complet ferit de posibile probleme.<\/p>\n \u00centr-adev\u0103r, \u00een era \u00een care reputa\u021bia digital\u0103 este totul, posibilitatea de a primi recenzii negative poate afecta vizibilitatea ta online pe OTA-uri, influen\u021b\u00e2nd negativ volumul de rezerv\u0103ri primite.[\/et_pb_text][et_pb_image src=”https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2023\/01\/reception.webp” alt=”Overbooking Hotel” title_text=”reception” align=”center” _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”||5%||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” hover_enabled=”0″ text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]Cum am men\u021bionat anterior, nu \u00eentotdeauna overbooking \u00een hotel este rezultatul unei practici comerciale strategice. Exist\u0103 cazuri \u00een care un hotel se afl\u0103 accidental \u00een overbooking<\/strong>.<\/p>\n \u00cen ce mod?<\/strong><\/p>\n Iat\u0103 un scenariu: dac\u0103 gestionezi o structur\u0103 prezent\u0103 pe mai multe portaluri de rezerv\u0103ri, cum ar fi Booking.com, Expedia sau Airbnb (descoper\u0103 \u0219i alternativele Airbnb<\/strong><\/a>), se poate \u00eent\u00e2mpla s\u0103 prime\u0219ti mai multe rezerv\u0103ri \u00eentr-o singur\u0103 zi pe diferite portaluri \u0219i s\u0103 fii nevoit s\u0103 actualizezi manual<\/strong> disponibilitatea pe alte OTA-uri, risc\u00e2nd overbooking dac\u0103 ui\u021bi s\u0103 \u00eenchizi disponibilitatea pe un anumit portal.<\/p>\n A\u0219adar, av\u00e2nd \u00een vedere cele discutate p\u00e2n\u0103 acum, strategia cea mai eficient\u0103 pentru a cre\u0219te num\u0103rul de rezerv\u0103ri<\/strong> \u0219i a le gestiona f\u0103r\u0103 riscul de a \u00eenregistra un exces de rezerv\u0103ri este utilizarea unui Channel Manager<\/strong><\/a> \u0219i a unui Booking Engine<\/strong><\/a>.<\/p>\n Pe l\u00e2ng\u0103 automatizarea gestiunii structurii tale, Channel Manager-ul te poate ajuta s\u0103 gestionezi canalele de distribu\u021bie online pe care le supraveghezi, sincroniz\u00e2nd automat disponibilit\u0103\u021bile<\/strong> \u0219i tarifele pe OTA-uri \u0219i elimin\u00e2nd definitiv riscul de overbooking. <\/p>\n Channel Manager-ul ofer\u0103 de fapt hotelierilor unelte specifice pentru a evita overbooking-ului, precum Autopilotul<\/strong>, care efectu\u00e2nd un control constant \u00eentre rezerv\u0103rile primite \u0219i unit\u0103\u021bile disponibile, previne ca calendarul s\u0103 arate vreodat\u0103 o disponibilitate mai mare dec\u00e2t cea real\u0103. [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” hover_enabled=”0″ text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Overbooking-ul este o realitate comun\u0103 \u00een sectorul hotelier, care necesit\u0103 o gestionare strategic\u0103 \u0219i precis\u0103 pentru a maximiza profiturile minimiz\u00e2nd disconfortul.<\/p>\n \u00cen acest context, rolul Octorate ca partener tehnologic devine fundamental. Oferind solu\u021bii avansate precum Channel Manager<\/strong><\/a>, Booking Engine<\/strong><\/a>, PMS Hotelier<\/strong><\/a> \u0219i sistemul Self Check-in<\/strong><\/a>, Octorate nu doar faciliteaz\u0103 gestionarea zilnic\u0103 a structurii tale de cazare, ci devine de asemenea un instrument esen\u021bial \u00een gestionarea overbooking-ului \u00een hotel.<\/p>\n Prin utilizarea tehnologiilor noastre, po\u021bi optimiza echilibrul \u00eentre rezerv\u0103ri \u0219i disponibilit\u0103\u021bile reale, reduc\u00e2nd riscul de overbooking accidental. \u00cen plus, cu analiza datelor de rezervare \u0219i previziunile furnizate de Octorate, po\u021bi adopta strategii de overbooking \u00een hotel controlat, maximiz\u00e2nd ocuparea \u0219i profiturile f\u0103r\u0103 a compromite experien\u021ba oaspe\u021bilor.<\/p>\n Descoper\u0103 cum Octorate poate transforma gestionarea overbooking-ului \u0219i \u00eembun\u0103t\u0103\u021bi performan\u021bele structurii tale de cazare. Rezerv\u0103 acum o demonstra\u021bie gratuit\u0103<\/strong><\/a>!<\/p>\n [\/et_pb_text][et_pb_code disabled_on=”off|off|off” _builder_version=”4.21.0″ _module_preset=”default” text_orientation=”right” module_alignment=”right” custom_margin=”||0px|0px|false|false” custom_padding=”10%|10%|10%|10%|true|false” custom_padding_tablet=”|1em||0px|true|false” custom_padding_phone=”|1.5em||1.5em|true|false” custom_padding_last_edited=”on|tablet” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#d9d9d9″ box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}”]<\/p>\nCe \u00eenseamn\u0103 overbooking \u00een hotel?<\/h3>\n
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Overbooking \u00een hotel: ce trebuie s\u0103 faci?<\/h3>\n
Regulamentul pentru overbooking \u00een hotel<\/h4>\n
Ce poate face personalul t\u0103u \u00een caz de overbooking \u00een hotel?<\/h4>\n
Cum s\u0103 evi\u021bi overbooking \u00een hotel?<\/h3>\n
\n[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/a><\/p>\nPrevenirea \u0219i gestionarea overbooking-ului cu Octorate<\/h3>\n
Rezerv\u0103 o demonstra\u021bie gratuit\u0103<\/h3>\n