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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_5″ disabled_on=”on|on|off” _builder_version=”4.18.0″ _module_preset=”default” sticky_position=”top” sticky_offset_top=”140px” sticky_limit_bottom=”section” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#3d3d3d” text_font_size=”0.95em” header_line_height=”1.6em” header_3_text_align=”center” custom_padding=”10%|10%||10%|false|true” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#d9d9d9″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”share-blog” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#3d3d3d” text_font_size=”0.95em” header_line_height=”1.6em” header_3_text_align=”center” custom_padding=”10%|10%|5%|10%|false|true” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#d9d9d9″ locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion disabled_on=”off|off|on” _builder_version=”4.18.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_accordion_item title=”\u00cdndice” open=”on” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” toggle_text_align=”center”]<\/p>\n
[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”] [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Esta ferramenta funciona como um metabuscador <\/a><\/strong>: ou motor de busca: ele agrupa e compara resultados de busca de v\u00e1rios bancos de dados com base nos par\u00e2metros digitados naquele momento pelo usu\u00e1rio.<\/p>\n Assim, quando falamos de metabuscadores para hot\u00e9is e acomoda\u00e7\u00f5es, estamos nos referindo a sistemas capazes de oferecer aos usu\u00e1rios resultados de busca baseados em pre\u00e7o, geolocaliza\u00e7\u00e3o, data, tipo de alojamento ou outros filtros.<\/p>\n O Google Hotel Ads, como metabuscador do Google, compara os pre\u00e7os em sites de acomoda\u00e7\u00f5es com os pre\u00e7os em OTAs, promovendo acomoda\u00e7\u00f5es selecionadas segundo os par\u00e2metros escolhidos pelo usu\u00e1rio. Os resultados s\u00e3o mostrados na coluna da direita, no topo da p\u00e1gina dos resultados (o SERP), no Google Maps com base na posi\u00e7\u00e3o do usu\u00e1rio, ou atrav\u00e9s de outros produtos do Google.<\/p>\n Ele difere do link de reserva gratuito<\/strong> (tamb\u00e9m conhecidos como Google free booking links), porque estes \u00faltimos fazem com que a propriedade apare\u00e7a em resultados org\u00e2nicos, enquanto com os An\u00fancios do Google Hotel, a propriedade aparece na se\u00e7\u00e3o “Op\u00e7\u00f5es Patrocinadas”.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2022\/11\/GIF-aerticolo-Google-Hotel-Ads.gif” alt=”free-booking-links” title_text=”GIF aerticolo Google Hotel Ads” align=”center” _builder_version=”4.18.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n As vantagens dos An\u00fancios de Hot\u00e9is do Google afetam tanto os hot\u00e9is quanto os clientes:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Anunciar no Google permite aos hot\u00e9is aumentar bastante sua visibilidade online<\/strong>, aparecendo entre as primeiras posi\u00e7\u00f5es nos resultados de busca e respondendo ao imperativo imposto pelos usu\u00e1rios, que cada vez mais querem finalizar suas reservas diretamente de seus computadores.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Vamos agora falar sobre a segunda vantagem, que afeta ambos os jogadores: o metabuscador Google Ads Hotel agrupa tanto as tarifas presentes nos OTAs quanto as tarifas presentes no Motor de Reservas<\/a><\/strong> dos hot\u00e9is. Como voc\u00ea deve saber, as reservas recebidas atrav\u00e9s das plataformas OTAs e sites como o Airbnb<\/a><\/strong> custam uma taxa de comiss\u00e3o, por exemplo, no Booking.com<\/strong><\/a> ela pode variar de 10% a 25%, no Airbnb, em m\u00e9dia, 3% para anfitri\u00f5es e 12-15% para h\u00f3spedes. No Google Hotel Ads voc\u00ea recebe reservas diretas<\/strong> sem pagar esta porcentagem de comiss\u00e3o para os OTAs.<\/p>\n Os hoteleiros que promovem o site do seu hotel, precisamente por esta raz\u00e3o, podem oferecer uma tarifa mais competitiva<\/strong>, porque est\u00e1 livre de comiss\u00f5es do OTA, e assim podem potencialmente contar com um aumento nas reservas diretas no motor de reservas.<\/p>\n Os clientes, no que lhe concerne, finalizam suas reservas a um custo mais baixo e com uma experi\u00eancia de reserva f\u00e1cil de usar<\/strong>, sem passar de p\u00e1gina em p\u00e1gina para comparar tarifas.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n Assim chegamos \u00e0 terceira vantagem. As reservas diretas d\u00e3o aos hoteleiros um maior acesso \u00e0s informa\u00e7\u00f5es do cliente<\/strong>, otimizando as t\u00e9cnicas de Up Sell e Cross Sell<\/a><\/strong>, a partir da reserva at\u00e9 o check out.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”] [\/et_pb_text][et_pb_image src=”https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2022\/11\/free-booking-link-Portoghese.webp” alt=”free booking link” title_text=”free booking link” align=”center” _builder_version=”4.18.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Como j\u00e1 vimos, a campanha com o Google Hotel Ads permite que voc\u00ea promova sua acomoda\u00e7\u00e3o na SERP e no Google Maps; quando voc\u00ea clica no nome do hotel, uma janela se abre com todos os detalhes da acomoda\u00e7\u00e3o, pre\u00e7o, endere\u00e7o, avalia\u00e7\u00f5es e o link para reserva direta no site, que sem a ativa\u00e7\u00e3o da campanha n\u00e3o estaria dispon\u00edvel.<\/p>\n Para aparecer nas primeiras posi\u00e7\u00f5es dos resultados org\u00e2nicos, \u00e9 preciso participar de um leil\u00e3o de acordo com 4 estrat\u00e9gias de lances<\/strong>:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”] [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Como conectar ent\u00e3o o seu hotel ao Google Hotel Ads?<\/p>\n Octorate, como parceiro certificado do Google<\/strong><\/a>,\u00a0oferece uma conex\u00e3o r\u00e1pida e precisa com a plataforma (na verdade, voc\u00ea tamb\u00e9m poderia compartilhar suas tarifas atrav\u00e9s de sua conta no Hotel Centre, mas \u00e9 o pr\u00f3prio gigante da Mountain View<\/a><\/strong> que recomenda o uso de um prestador externo como boa pr\u00e1tica).<\/p>\n Apenas tr\u00eas passos<\/strong> s\u00e3o necess\u00e1rios para ativar sua campanha:<\/p>\n O pacote Metasearch do Octorate j\u00e1 est\u00e1, de fato, conectado com os an\u00fancios do Google Hotel Ads. Os estabelecimentos que possuem o Motor de Reservas do Octorate e decidem maximizar as reservas, podem ativar uma campanha com o Google Hotel Ads, com a vantagem que a campanha ser\u00e1 gerenciada diretamente pelo Octorate, como um parceiro de integra\u00e7\u00e3o.<\/p>\n Mas por que escolher o Octorate para gerenciar sua campanha no Google Hotel Ads?<\/strong><\/p>\n As campanhas hoteleiras do Octorate t\u00eam uma grande vantagem, a possibilidade de pagar somente quando o cliente realmente completa a estadia reservada atrav\u00e9s do an\u00fancio, de acordo com uma l\u00f3gica de comiss\u00e3o por estadia (Commission per Stay<\/strong>).<\/p>\n <\/p>\n
\n<\/a><\/p>\nO que \u00e9 o Google Hotel Ads?<\/h3>\n
Quais s\u00e3o as vantagens do Google Hotel Ads?<\/h3>\n
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Aumento da visibilidade online<\/h4>\n
Aumento das reservas diretas<\/h4>\n
Maior acesso \u00e0s informa\u00e7\u00f5es do cliente<\/h4>\n
\n<\/a><\/p>\nComo funciona o Google Hotel Ads?<\/h3>\n
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\n<\/a><\/p>\nComo usar o Google Hotel Ads com o Octorate<\/h3>\n
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