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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_5″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” global_colors_info=”{}”][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_text_color=”#3d3d3d” text_font_size=”0.95em” header_line_height=”1.6em” header_3_text_align=”center” custom_padding=”10%|10%||10%|false|true” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#d9d9d9″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”share-blog” _builder_version=”4.16.0″ _module_preset=”default” text_text_color=”#3d3d3d” text_font_size=”0.95em” header_line_height=”1.6em” header_3_text_align=”center” custom_padding=”10%|10%|5%|10%|false|true” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#d9d9d9″ locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion disabled_on=”off|off|on” _builder_version=”4.16.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_accordion_item title=”\u00cdndice” open=”on” _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}” toggle_text_align=”center”]<\/a><\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” custom_padding=”||0px|||” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Para entender o que \u00e9 RevPar<\/strong>, e para que \u00e9 utilizado, devemos primeiro introduzir um outro importante indicador de performance: a ADR<\/strong>. ADR em ingl\u00eas Average Daily Rate<\/strong>, \u00e9 a taxa m\u00e9dia di\u00e1ria<\/strong>.<\/p>\n A ADR nos hot\u00e9is \u00e9 uma m\u00e9trica usada para calcular o pre\u00e7o m\u00e9dio de cada quarto vendido em uma data espec\u00edfica e assim medir o sucesso da performance do hotel<\/strong>.<\/p>\n \u00c9 calculada dividindo a receita dos quartos entre os quartos ocupados.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2022\/05\/adr-hotel-1024×512.webp” alt=”Calculo de ADR Hotel” title_text=”adr-hotel” url=”https:\/\/www.flexibnb.it\/categorie\/bagno\/kit-cortesia.html” url_new_window=”on” align=”center” _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||5%||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]O significado de RevPAR<\/strong> est\u00e1 em sua sigla que significaRevenue per Available Room<\/strong> e indica a Receita por quarto dispon\u00edvel<\/strong>.<\/p>\n Nos \u00faltimos anos, o RevPar substituiu outros indicadores, como a taxa de ocupa\u00e7\u00e3o hoteleira(occupancy rate<\/em>) porque \u00e9 capaz de estabelecer com mais precis\u00e3o o sucesso do desempenho de um hotel.<\/p>\n Al\u00e9m disso, torna poss\u00edvel comparar a evolu\u00e7\u00e3o de diferentes acomoda\u00e7\u00f5es abertas e ativas durante durante o mesmo per\u00edodo.<\/p>\n H\u00e1 duas maneiras de obter e calcular o RevPAR<\/strong>:<\/p>\n A primeira, o RevPAR \u00e9 calculado dividindo a receita total de um determinado per\u00edodo pelo n\u00famero de quartos dispon\u00edveis nesse mesmo per\u00edodo de tempo.[\/et_pb_text][et_pb_image src=”https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2022\/05\/calculo-de-revpar-1-1024×512.webp” alt=”Calculo de RevPAR Hotel” title_text=”calculo-de-revpar-1″ url=”https:\/\/www.flexibnb.it\/categorie\/bagno\/kit-cortesia.html” url_new_window=”on” align=”center” _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||5%||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]A segunda f\u00f3rmula para calcular o RevPar<\/strong>, por outro lado, inclui o conceito analisado no par\u00e1grafo anterior, que \u00e9 o ADR, e a taxa de ocupa\u00e7\u00e3o.<\/p>\n Ent\u00e3o multiplicando o ADR pela taxa de ocupa\u00e7\u00e3o, obtemos o RevPAR<\/strong>.[\/et_pb_text][et_pb_image src=”https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2022\/05\/hotel-calculo-de-revpar-1024×512.webp” alt=”Calculo de RevPAR Hotel” title_text=”hotel-calculo-de-revpar” url=”https:\/\/www.flexibnb.it\/categorie\/bagno\/kit-cortesia.html” url_new_window=”on” align=”center” _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||5%||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Ao contr\u00e1rio da taxa de ocupa\u00e7\u00e3o (Occupancy Rate) e da ADR, que se concentram em elementos espec\u00edficos,o RevPAR permite analisar a performance geral de sua estrat\u00e9gia para gerar receita<\/strong>.<\/p>\n Al\u00e9m disso, o seu c\u00e1lculo \u00e9 realizado em por\u00e7\u00f5es de tempo espec\u00edficas e, portanto, \u00e9 \u00fatil para an\u00e1lises comparativas ao longo de diferentes per\u00edodos<\/strong>.<\/p>\n O objetivo de todo empres\u00e1rio hoteleiro \u00e9 aumentar este valor porqueo aumento do RevPAR coincide com o aumento da rentabilidade do hotel<\/strong>.<\/p>\n H\u00e1 v\u00e1rias maneiras de aumentar o RevPAR:<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]A plataforma All-in-One de Octorate, oferece um conjunto de ferramentas para monitorar sua acomoda\u00e7\u00e3o, permitindo aperfei\u00e7oar constantemente sua estrat\u00e9gia comercial. Adicionando o pacote RMS<\/strong> \u00e0 sua assinatura, voc\u00ea poder\u00e1 completar a se\u00e7\u00e3o Estat\u00edsticas <\/strong>com dados sobre Receita por per\u00edodo e fonte, convers\u00f5es, receita e performance sobre reservas diretas e muito mais!<\/p>\n OctoRMS ser\u00e1 seu Revenue Manager virtual <\/strong>, sugerindo tarifas espec\u00edficas baseadas em seus dados hist\u00f3ricos que voc\u00ea pode decidir ativar de forma manual ou autom\u00e1tica. Tudo isso \u00e9 aprimorado por uma poderosa ferramenta de Intelig\u00eancia Artificial, que pode sugerir um n\u00edvel de potencial para cada data e fornecer a taxa de sucesso em rela\u00e7\u00e3o ao pre\u00e7o de venda estabelecido para aquele dia.<\/p>\n Por \u00faltimo, mas n\u00e3o menos importante, Octorate lhe d\u00e1 a capacidade de conectar algumas das mais poderosas plataformas de monitoramento de performance de vendas<\/strong>: HotelPro 360<\/strong><\/a>, Google Drive e Spreadsheet e Revolution Plus<\/strong><\/a>.<\/p>\n Ainda esperando? Quer saber mais? Reserve agora uma DEMO gr\u00e1tis para ver como o Octorate pode melhorar, juntamente com o RevPAR, o volume de neg\u00f3cios da sua acomoda\u00e7\u00e3o![\/et_pb_text][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n\n
Introdu\u00e7\u00e3o: o que \u00e9 ADR na hotelaria?<\/h3>\n
O que \u00e9 e como calcular o RevPar de um hotel?<\/h3>\n
Por que o RevPar \u00e9 t\u00e3o importante e como melhor\u00e1-lo<\/h3>\n
\n
<\/strong><\/li>\n<\/ol>\nO que Octorate oferece<\/h3>\n
\nCom as estat\u00edsticasPMS<\/strong>,por exemplo, voc\u00ea ter\u00e1 acesso a dados comoRevPAR di\u00e1rio e anual<\/strong>, ADR<\/strong> e taxa de ocupa\u00e7\u00e3o mensal<\/strong>.<\/p>\n