{"id":51878,"date":"2023-11-14T13:04:14","date_gmt":"2023-11-14T12:04:14","guid":{"rendered":"https:\/\/octorate.com\/?p=51878"},"modified":"2025-01-31T12:47:26","modified_gmt":"2025-01-31T11:47:26","slug":"hotel-revenue-management","status":"publish","type":"post","link":"https:\/\/octorate.com\/it\/hotel-revenue-management\/","title":{"rendered":"Guida Completa all&#8217;Hotel Revenue Management"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;background_image&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_image=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; parallax=&#8221;on&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|desktop&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||0px||false|false&#8221; 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;0.9em&#8221; text_line_height=&#8221;1.6em&#8221; min_height=&#8221;13.6px&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;3px||10px||false|false&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Condividi l&#8217;articolo sui Social Network<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_26 addtoany_list\" data-a2a-url=\"https:\/\/octorate.com\/it\/hotel-revenue-management\/\" data-a2a-title=\"Guida Completa all\u2019Hotel Revenue Management\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Foctorate.com%2Fit%2Fhotel-revenue-management%2F&amp;linkname=Guida%20Completa%20all%E2%80%99Hotel%20Revenue%20Management\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_twitter\" href=\"https:\/\/www.addtoany.com\/add_to\/twitter?linkurl=https%3A%2F%2Foctorate.com%2Fit%2Fhotel-revenue-management%2F&amp;linkname=Guida%20Completa%20all%E2%80%99Hotel%20Revenue%20Management\" title=\"Twitter\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Foctorate.com%2Fit%2Fhotel-revenue-management%2F&amp;linkname=Guida%20Completa%20all%E2%80%99Hotel%20Revenue%20Management\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_telegram\" href=\"https:\/\/www.addtoany.com\/add_to\/telegram?linkurl=https%3A%2F%2Foctorate.com%2Fit%2Fhotel-revenue-management%2F&amp;linkname=Guida%20Completa%20all%E2%80%99Hotel%20Revenue%20Management\" title=\"Telegram\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;0.9em&#8221; text_line_height=&#8221;1.6em&#8221; min_height=&#8221;13.6px&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;3px||10px||false|false&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImNhdGVnb3J5In19@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1em&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#3d3d3d&#8221; header_2_font_size=&#8221;1.2em&#8221; header_2_line_height=&#8221;1.6em&#8221; header_2_font_size_tablet=&#8221;1.2em&#8221; header_2_font_size_phone=&#8221;1em&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; header_2_font_size__hover_enabled=&#8221;off|hover&#8221;]<\/p>\n<h2 class=\"h2-blog\">Nel panorama odierno, l\u2019industria alberghiera \u00e8 un settore altamente competitivo e dinamico. Per mantenere una posizione solida nel mercato, \u00e8 imperativo per gli albergatori adottare strategie efficaci per gestire e massimizzare i ricavi. Una di queste strategie \u00e8 il Hotel Revenue Management (HRM), un approccio sistemico e strategico per la gestione delle prenotazioni, dei prezzi e della distribuzione in modo da ottenere il massimo rendimento da ogni camera disponibile. <\/p>\n<p>Questo articolo mira a fornire una comprensione chiara del Hotel Revenue Management, delineando la sua definizione, importanza, e come pu\u00f2 essere implementato efficacemente all&#8217;interno di una struttura alberghiera.<br \/>\n<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;120px&#8221; sticky_limit_bottom=&#8221;section&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;0.95em&#8221; header_line_height=&#8221;1.6em&#8221; header_3_text_align=&#8221;center&#8221; custom_padding=&#8221;10%|10%||10%|false|true&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;20px&#8221; sticky_limit_bottom=&#8221;section&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Indice dei contenuti<\/h3>\n<ul>\n<li><a href=\"#definizione\">Definizione del HRM<\/a><\/li>\n<li><a href=\"#importanza\">L&#8217;Importanza del HRM<\/a><\/li>\n<li><a href=\"#strategie\">Strategie chiave del HRM<\/a><\/li>\n<li><a href=\"#tecnologia\">Tecnologia e HRM<\/a><\/li>\n<li><a href=\"#formazione\">Formazione e sviluppo delle competenze<\/a><\/li>\n<li><a href=\"#casistica\">Casistica del HRM<\/a><\/li>\n<li><a href=\"#octorate\">Ottimizza la gestione con Octorate<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;share-blog&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;0.95em&#8221; header_line_height=&#8221;1.6em&#8221; header_3_text_align=&#8221;center&#8221; custom_padding=&#8221;10%|10%|5%|10%|false|true&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;20px&#8221; sticky_limit_bottom=&#8221;section&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Condividi<\/h3>\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_26 addtoany_list\" data-a2a-url=\"https:\/\/octorate.com\/it\/hotel-revenue-management\/\" data-a2a-title=\"Guida Completa all\u2019Hotel Revenue Management\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Foctorate.com%2Fit%2Fhotel-revenue-management%2F&amp;linkname=Guida%20Completa%20all%E2%80%99Hotel%20Revenue%20Management\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_twitter\" href=\"https:\/\/www.addtoany.com\/add_to\/twitter?linkurl=https%3A%2F%2Foctorate.com%2Fit%2Fhotel-revenue-management%2F&amp;linkname=Guida%20Completa%20all%E2%80%99Hotel%20Revenue%20Management\" title=\"Twitter\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Foctorate.com%2Fit%2Fhotel-revenue-management%2F&amp;linkname=Guida%20Completa%20all%E2%80%99Hotel%20Revenue%20Management\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_telegram\" href=\"https:\/\/www.addtoany.com\/add_to\/telegram?linkurl=https%3A%2F%2Foctorate.com%2Fit%2Fhotel-revenue-management%2F&amp;linkname=Guida%20Completa%20all%E2%80%99Hotel%20Revenue%20Management\" title=\"Telegram\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Indice dei contenuti&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; toggle_text_align=&#8221;center&#8221;]<\/p>\n<ul>\n<li><a href=\"#definizione\">Definizione del HRM<\/a><\/li>\n<li><a href=\"#importanza\">L&#8217;Importanza del HRM<\/a><\/li>\n<li><a href=\"#strategie\">Strategie chiave del HRM<\/a><\/li>\n<li><a href=\"#tecnologia\">Tecnologia e HRM<\/a><\/li>\n<li><a href=\"#formazione\">Formazione e sviluppo delle competenze<\/a><\/li>\n<li><a href=\"#casistica\">Casistica del HRM<\/a><\/li>\n<li><a href=\"#octorate\">Ottimizza la gestione con Octorate<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<a id=\"definizione\"><\/a><\/p>\n<h3 class=\"h3-blog\">Definizione del Hotel Revenue Management<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Il <a rel=\"dofollow noopener\" href=\"https:\/\/it.wikipedia.org\/wiki\/Gestione_dei_ricavi\" target=\"_blank\"><strong>Hotel Revenue Management<\/strong><\/a> \u00e8 una pratica che coinvolge l&#8217;analisi di dati storici, attuali e previsionali, per prevedere la domanda e determinare come distribuire le risorse disponibili al prezzo giusto, al cliente giusto, al momento giusto. L&#8217;obiettivo principale del Hotel Revenue Management \u00e8 quello di vendere la camera giusta al prezzo giusto al momento giusto.<\/p>\n<p>Questo concetto \u00e8 nato negli anni &#8217;80 con la deregolamentazione dell&#8217;industria aerea, ma \u00e8 rapidamente diventato una componente chiave del successo nel settore alberghiero.<\/p>\n<p>Per esempio, durante i periodi di alta domanda, un albergo potrebbe aumentare i prezzi delle camere, mentre durante i periodi di bassa domanda, potrebbe offrire sconti per stimolare le prenotazioni e mantenere un flusso di ricavi costante.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<a id=\"importanza\"><\/a><\/p>\n<h3 class=\"h3-blog\">L&#8217;Importanza del Hotel Revenue Management<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Il Hotel Revenue Management \u00e8 un pilastro fondamentale per qualsiasi albergo che miri al successo e alla crescita sostenibile. Ecco perch\u00e9 \u00e8 cos\u00ec cruciale:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Comprensione del comportamento dei clienti e delle tendenze del mercato<\/strong>: Utilizzando tecniche avanzate di raccolta e analisi dei dati, il Hotel Revenue Management consente di decifrare i pattern di prenotazione e le preferenze dei clienti, aiutando a predire la domanda e a formulare offerte su misura che aumentano la soddisfazione del cliente e la fedelt\u00e0.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Miglioramento dell&#8217;efficienza operativa e riduzione dei costi<\/strong>: Implementando strategie di Revenue Management, gli alberghi possono ottimizzare l&#8217;uso delle risorse, minimizzando gli sprechi e abbattendo i costi operativi. Ci\u00f2 potrebbe includere l&#8217;adattamento del personale in base ai periodi di alta e bassa domanda o l&#8217;utilizzo di software che riduce il carico di lavoro manuale.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Ottimizzazione delle tariffe delle camere<\/strong>: Adottando un approccio flessibile e reattivo alle variazioni di mercato, gli alberghi possono adattare le tariffe in tempo reale, sfruttando al massimo i periodi di alta domanda e minimizzando l&#8217;impatto nei periodi di bassa domanda. Questo non solo migliora i ricavi, ma anche la redditivit\u00e0 generale dell&#8217;hotel. Un&#8217;importante tattica in questo contesto \u00e8 l&#8217;implementazione di politiche di <a href=\"https:\/\/octorate.com\/it\/minimum-stay-cosa-e\/\"><strong>Minimum Stay<\/strong><\/a>, che possono essere particolarmente utili durante i periodi di alta domanda o eventi speciali.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2023\/11\/corso-revenue-management-hotel-1.webp&#8221; alt=&#8221;corso revenue management hotel&#8221; title_text=&#8221;corso revenue management hotel&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5%||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<a id=\"strategie\"><\/a><\/p>\n<h3 class=\"h3-blog\">Strategie chiave del Hotel Revenue Management<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Il Hotel Revenue Management \u00e8 essenziale per guidare gli hotel verso una gestione ottimale dei ricavi. L&#8217;obiettivo \u00e8 massimizzare i profitti di ogni camera disponibile, sfruttando al meglio la domanda e adattando l&#8217;offerta alle fluttuazioni del mercato. <\/p>\n<p>Vediamo insieme tre strategie principali da tenere in considerazione:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h4-blog\">Analisi della domanda e della concorrenza<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]L&#8217;approfondimento della domanda e della concorrenza rappresenta il fondamento per una strategia di Hotel Revenue Management di successo. Ecco alcuni punti chiave:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Segmentazione del mercato<\/strong>: Questa tattica comporta la divisione dei clienti in gruppi omogenei in base a fattori come motivo del viaggio, spesa media, preferenze e fedelt\u00e0. Per esempio, puoi avere tariffe speciali per viaggiatori d&#8217;affari che spesso includono servizi come Wi-Fi gratuito o accesso alla sala conferenze.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Analisi della concorrenza<\/strong>: Consiste nel monitorare continuamente le tariffe e i servizi offerti dalla concorrenza per identificare vantaggi competitivi o aree per miglioramenti. Se i concorrenti offrono servizi aggiuntivi a prezzi simili, potresti considerare di aggiungere valore alle tue offerte senza necessariamente abbassare i prezzi.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Previsione della domanda<\/strong>: Utilizza modelli predittivi basati su dati storici e tendenze di mercato per anticipare i flussi di clientela, permettendo di adeguare la disponibilit\u00e0 e i prezzi delle camere per sfruttare al meglio i periodi di picco.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h4-blog\">Ottimizzazione dei prezzi<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Per ottimizzare i prezzi, ti servir\u00e0 una strategia dinamica. Ecco alcune tecniche:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Tariffazione dinamica<\/strong>: Adatta i prezzi in base a molteplici variabili quali la domanda prevista, eventi locali, e le tariffe dei concorrenti, assicurando che l&#8217;hotel non solo rimanga competitivo ma anche massimizzi i ricavi nei periodi di alta domanda. Per garantire che le tariffe delle camere riflettano accuratamente tutte le variabili di mercato, \u00e8 essenziale comprendere le normative locali, come la <a href=\"https:\/\/octorate.com\/it\/tassa-di-soggiorno-firenze\/\"><strong>tassa di soggiorno<\/strong><\/a>, che influenzano direttamente la strategia di prezzo dell&#8217;hotel.<br \/><strong><\/strong><\/li>\n<li><strong>Yield management<\/strong>: Ottimizza il guadagno complessivo modulando i prezzi per equilibrare l&#8217;occupazione e il reddito per camera disponibile, ad esempio, offrendo tariffe ridotte per prenotazioni anticipate in periodi di bassa domanda per stimolare le vendite.<br \/><strong><\/strong><\/li>\n<li><strong>Analisi dei canali di distribuzione<\/strong>: Valuta l&#8217;efficacia di canali diversi come OTA (Online Travel Agencies), prenotazioni dirette, e agenzie di viaggio, per focalizzarsi su quelli che apportano le prenotazioni pi\u00f9 vantaggiose in termini di ricavi e fedelt\u00e0 del cliente. Il <a href=\"https:\/\/octorate.com\/it\/cose-channel-manager\/\"><strong>Channel Manager<\/strong><\/a> \u00e8 vitale per sincronizzare le prenotazioni attraverso vari canali e il <a href=\"https:\/\/octorate.com\/it\/booking-engine-cosa-e\/\"><strong>Booking Engine<\/strong><\/a> \u00e8 essenziale per aumentare le prenotazioni dirette.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In questo contesto, \u00e8 fondamentale comprendere il ruolo del Global Distribution System (GDS) nel settore alberghiero.<\/p>\n<p>Scopri di pi\u00f9 sul <a href=\"https:\/\/octorate.com\/it\/gds-hotel\/\"><strong>GDS hotel<\/strong><\/a> per approfondire come questo strumento pu\u00f2 essere utilizzato per ottimizzare la distribuzione e aumentare la visibilit\u00e0 del tuo albergo.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h4-blog\">Gestione delle prenotazioni e delle distribuzioni<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]La gestione delle prenotazioni e delle distribuzioni richiede attenzione ai seguenti punti:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Gestione dei canali di vendita<\/strong>: Implica la scelta strategica dei canali di distribuzione per assicurare che l&#8217;hotel raggiunga il suo pubblico target nel modo pi\u00f9 efficace, bilanciando la visibilit\u00e0 tra piattaforme online e relazioni con agenzie e partner commerciali.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Overbooking strategico<\/strong>: Questa pratica richiede calcoli accurati per prevedere il tasso di <a href=\"https:\/\/octorate.com\/it\/no-show-in-hotel\/\"><strong>no show in hotel<\/strong><\/a> e cancellazioni, consentendo di accettare un certo numero di prenotazioni in eccesso per assicurare un&#8217;alta occupazione senza incorrere in problemi di overbooking.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Tariffe e pacchetti personalizzati<\/strong>: Creare offerte che attraggono segmenti specifici di clientela o che aggiungono valore durante periodi di bassa domanda, come pacchetti vacanza per famiglie o offerte speciali per soggiorni prolungati. Puoi anche ottimizzare i prezzi con le <a href=\"https:\/\/octorate.com\/it\/tariffe-alberghiere\/\"><strong>tariffe alberghiere<\/strong><\/a> adatte e il check-in con una <a href=\"https:\/\/octorate.com\/it\/rooming-list-hotel\/\"><strong>rooming list hotel<\/strong><\/a> efficace.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2023\/11\/hotel-revenue-manager-1.webp&#8221; alt=&#8221;hotel revenue manager&#8221; title_text=&#8221;hotel revenue manager&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5%||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a id=\"tecnologia\"><\/a><\/p>\n<h3 class=\"h3-blog\">Tecnologia e Hotel Revenue Management<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In un settore in rapida evoluzione come quello alberghiero, il Hotel Revenue Management si avvale della tecnologia per restare competitivi. Introducendo soluzioni come il <a href=\"https:\/\/octorate.com\/it\/check-in-automatico-hotel-appartamenti\/\"><strong>check-in automatico<\/strong><\/a> e vari strumenti digitali, \u00e8 possibile non solo automatizzare compiti ripetitivi, ma anche trarre insight per strategie di prezzo e occupazione pi\u00f9 efficaci.<\/p>\n<p>Scopriamo come integrare tecnologia e Hotel Revenue Management per trasformare dati in decisioni e processi in profitti:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h4-blog\">Software di Revenue Management<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]I software di Hotel Revenue Management agiscono come veri e propri assistenti digitali, ecco alcune delle loro funzionalit\u00e0 principali:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Automazione delle attivit\u00e0<\/strong>: Semplificano la gestione quotidiana automatizzando processi come prenotazioni, cancellazioni e gestione dell&#8217;overbooking, consentendo cos\u00ec al personale di concentrarsi su compiti a maggior valore aggiunto.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Analisi dei dati in tempo reale<\/strong>: Forniscono analisi immediate sul comportamento dei clienti, performance finanziarie e tassi di occupazione. Questi dati permettono di identificare rapidamente le aree di miglioramento e di prendere decisioni informate basate su fatti concreti.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Ottimizzazione dei ricavi<\/strong>: Utilizzano algoritmi avanzati per valutare la domanda storica e attuale, offrendo consigli sulle tariffe pi\u00f9 adeguate per massimizzare i profitti. Per esempio, possono suggerire di aumentare i prezzi in vista di un evento locale di grande richiamo o di offrire tariffe speciali per riempire l&#8217;hotel durante i periodi di bassa domanda.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h4-blog\">Analisi dei dati e previsioni<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]L\u2019analisi dei dati e la capacit\u00e0 di fare previsioni accurate sono al cuore del Hotel Revenue Management, e si basano su:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Predizione della domanda<\/strong>: Analizzare pattern storici e attuali per anticipare i periodi di alta richiesta. Questo permette all&#8217;hotel di prepararsi per massimizzare i ricavi, ad esempio, incrementando il personale durante i periodi di picco o modificando la strategia di prezzo in base alle previsioni.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Ottimizzazione in base al comportamento del cliente<\/strong>: Esaminare recensioni e feedback per comprendere meglio le aspettative dei clienti e personalizzare l&#8217;offerta di servizi, migliorando la soddisfazione del cliente e promuovendo la fedelt\u00e0.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Scoperta di nuove opportunit\u00e0<\/strong>: Identificare tramite l&#8217;analisi dei dati tendenze emergenti o nicchie di mercato non sature, che possono rappresentare nuove opportunit\u00e0 di business. Questo pu\u00f2 comportare l&#8217;adattamento delle offerte esistenti o lo sviluppo di nuovi pacchetti per attrarre segmenti di clientela specifici.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2023\/11\/revenue-management-hotel-1.webp&#8221; alt=&#8221;revenue management hotel&#8221; title_text=&#8221;revenue management hotel&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5%||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<a id=\"formazione\"><\/a><\/p>\n<h3 class=\"h3-blog\">Formazione e sviluppo delle competenze<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Il dinamismo del Hotel Revenue Management implica un continuo processo di apprendimento e aggiornamento professionale. I membri dello staff, e in particolare i Revenue Manager, devono essere dotati delle competenze e delle conoscenze necessarie per interpretare i dati di mercato e applicare le strategie pi\u00f9 efficaci. <\/p>\n<p>Di seguito, esamineremo l&#8217;importanza della formazione in questo campo e le responsabilit\u00e0 chiave del Revenue Manager:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h4-blog\">Formazione nel Revenue Management<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]La formazione nel settore del Hotel Revenue Management \u00e8 un investimento strategico che porta a una serie di benefici tangibili:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Conoscenza del mercato<\/strong>: Consente di analizzare le tendenze attuali e future del settore alberghiero, comprendendo come variabili come le stagioni, eventi locali e globali, e persino le tendenze dei viaggiatori influenzano la domanda. Un approfondimento su questo tema pu\u00f2 aiutare i professionisti a riconoscere i periodi di maggiore potenziale redditizio e a pianificare strategie promozionali mirate.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Capacit\u00e0 analitiche<\/strong>: Attraverso la formazione, si impara a gestire e interpretare flussi di dati complessi, utilizzando strumenti come il Revenue Management System (RMS) o il Customer Relationship Management (CRM). Queste capacit\u00e0 sono essenziali per identificare modelli di prenotazione, comprendere le preferenze dei clienti e ottimizzare la distribuzione delle tariffe.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Abilit\u00e0 strategiche<\/strong>: I programmi di formazione sviluppano l&#8217;abilit\u00e0 di formulare e implementare strategie di pricing che si adattano alle mutevoli esigenze del mercato. Ci\u00f2 include tecniche di dynamic pricing, che consentono di modificare le tariffe in tempo reale in base a vari fattori come la domanda prevista, le tariffe dei concorrenti, e l&#8217;occupazione dell&#8217;hotel.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>La formazione nel Hotel Revenue Management non solo affina la tua comprensione delle dinamiche di mercato ma ti guida anche nella creazione di un solido <a href=\"https:\/\/octorate.com\/it\/business-plan-bb\/\"><strong>business plan<\/strong><\/a>, essenziale per il successo a lungo termine.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h4-blog\">Ruolo del Revenue Manager<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Il Revenue Manager \u00e8 la figura chiave all&#8217;interno della strategia di Hotel Revenue Management, con responsabilit\u00e0 che includono:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Analisi e decision making<\/strong>: Comprende l&#8217;interpretazione di ampie serie di dati per stabilire le tariffe pi\u00f9 competitive e per formulare previsioni precise sull&#8217;occupazione dell&#8217;hotel. Un Revenue Manager esperto sar\u00e0 in grado di valutare l&#8217;efficacia delle tariffe attuali e di adattare le strategie di prezzo per capitalizzare su eventi futuri o tendenze di mercato.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Gestione del rischio<\/strong>: Si concentra sull&#8217;applicazione di strategie di overbooking e sullo sviluppo di politiche di cancellazione flessibili, bilanciando cos\u00ec il potenziale di maggiori ricavi con il rischio di insoddisfare i clienti. Inoltre, questa competenza include la capacit\u00e0 di rispondere a situazioni impreviste, come una pandemia, che richiede un rapido ripensamento delle politiche di prenotazione e cancellazione. Per evitare scenari complicati, \u00e8 utile studiare le migliori pratiche e approfondire come gestire gli <a href=\"https:\/\/octorate.com\/it\/overbooking-hotel\/\"><strong>overbooking in hotel<\/strong><\/a>.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Innovazione continua<\/strong>: Questo aspetto implica la sperimentazione di nuove idee e l&#8217;adozione di tecnologie emergenti per migliorare l&#8217;efficacia del Hotel Revenue Management. Il Revenue Manager deve quindi essere proattivo nel cercare nuove opportunit\u00e0 di mercato, come partnership strategiche o nuovi canali di distribuzione, che possono aprire nuovi flussi di ricavi per l&#8217;hotel.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2023\/11\/revenue-manager-in-hotel-job-description-1.webp&#8221; alt=&#8221;v&#8221; title_text=&#8221;revenue manager in hotel job description&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5%||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<a id=\"casistica\"><\/a><\/p>\n<h3 class=\"h3-blog\">Casistica del Hotel Revenue Management<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Esplorare casi reali pu\u00f2 fornire illuminazioni preziose su come il Hotel Revenue Management pu\u00f2 essere implementato efficacemente. Questa sezione presenta una panoramica di alcuni casi di successo, oltre alle lezioni che possono essere apprese dai fallimenti. <\/p>\n<p>Attraverso questi esempi, si pu\u00f2 ottenere una comprensione pi\u00f9 profonda delle strategie e delle tecniche che conducono al successo nel Hotel Revenue Management.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h4-blog\">Studio di casi di successo<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Analizziamo insieme alcune narrazioni di successo:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Innovazione nelle tariffe<\/strong>: Un boutique hotel a gestione familiare ha rivoluzionato il proprio approccio alle tariffe, adottando un modello di pricing dinamico. Grazie a questo cambiamento, \u00e8 riuscito a capitalizzare i periodi di alta domanda, incrementando il fatturato annuo del 20%.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Tecnologia e personalizzazione<\/strong>: Un catena alberghiera internazionale, investendo in un software avanzato di HRM, ha personalizzato le offerte basandosi sui dati demografici e sulle abitudini di acquisto dei clienti. Questo approccio ha portato a un incremento della fedelt\u00e0 del cliente e a una crescita del 15% nelle prenotazioni dirette.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Strategie distributive multicanale<\/strong>: Un resort di lusso ha ottimizzato la distribuzione delle camere attraverso una strategia multicanale. Bilanciando le vendite dirette e quelle tramite agenzie, ha massimizzato i ricavi e migliorato il tasso di occupazione del 25%.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h4-blog\">Lezioni apprese dai fallimenti<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Esaminiamo alcune situazioni che si sono rivelate essere fonti di apprendimento:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"ul-blog\">\n<li><strong>Sottovalutazione della concorrenza<\/strong>: Un hotel urbano non ha adeguatamente monitorato le tariffe dei concorrenti, risultando in una perdita di mercato. L&#8217;analisi di questo caso sottolinea l&#8217;importanza di una vigilanza competitiva costante.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Rigidit\u00e0 tariffaria<\/strong>: Un albergo ha mantenuto tariffe fisse nonostante le fluttuazioni di domanda, portando a un calo delle prenotazioni. Questo errore dimostra il valore di una strategia di pricing flessibile e reattiva.<br \/>\n<strong><\/strong><\/li>\n<li><strong>Gestione inefficace delle previsioni<\/strong>: Un altro caso ha mostrato come previsioni di domanda inesatte abbiano portato a un overbooking cronico, danneggiando la reputazione dell&#8217;hotel. Questo scenario evidenzia l&#8217;importanza di strumenti predittivi affidabili e di un&#8217;analisi dati attenta.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;2.5em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;2.5em&#8221; header_3_font_size_phone=&#8221;2em&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a id=\"octorate\"><\/a><\/p>\n<h3 class=\"h3-blog\">Ottimizza la gestione delle tue propriet\u00e0 con Octorate<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3d3d3d&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; text_font_size_tablet=&#8221;1.2em&#8221; text_font_size_phone=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Il Hotel Revenue Management \u00e8 cruciale per il successo di qualsiasi struttura ricettiva, richiedendo una gestione attenta e strategica delle operazioni quotidiane e delle dinamiche di mercato. Octorate emerge come un partner tecnologico fondamentale in questo scenario, proponendo una gamma completa di soluzioni progettate per rispondere alle esigenze complesse dell&#8217;ospitalit\u00e0 moderna.<\/p>\n<p>Octorate offre soluzioni all&#8217;avanguardia per aiutarti a navigare nel complesso mondo dell&#8217;ospitalit\u00e0. Dal <a href=\"https:\/\/octorate.com\/it\/channel-manager\/\"><strong>Channel Manager<\/strong><\/a>, <a href=\"https:\/\/octorate.com\/it\/booking-engine\/\"><strong>Booking Engine<\/strong><\/a>, <a href=\"https:\/\/octorate.com\/it\/pms\/\"><strong>PMS<\/strong><\/a>, e <a href=\"https:\/\/octorate.com\/it\/self-check-in\/\"><strong>Self check-in<\/strong><\/a>, Octorate pu\u00f2 trasformare il modo in cui gestisci la tua struttura, liberando pi\u00f9 tempo per te e migliorando l&#8217;esperienza dei tuoi ospiti.<\/p>\n<p>Prenota subito una <a href=\"https:\/\/calendly.com\/d\/zyf-wpy-2qm\" target=\"_blank\" rel=\"noopener\"><strong>demo gratuita<\/strong><\/a> e scopri come Octorate pu\u00f2 migliorare le performance delle tue strutture ricettive!<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2023\/11\/revenue-manager-hotel-1.webp&#8221; alt=&#8221;revenue manager hotel&#8221; title_text=&#8221;revenue manager hotel&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5%||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_code disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0px|0px|false|false&#8221; custom_padding=&#8221;10%|10%|10%|10%|true|false&#8221; custom_padding_tablet=&#8221;|1em||0px|true|false&#8221; custom_padding_phone=&#8221;|1.5em||1.5em|true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; box_shadow_style=&#8221;preset3&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align:center; font-size: 2em; line-height: 1em\">Prenota una Demo Gratuita<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee style=\"text-align:center; line-height: 1.6em; font-size: 1em\">Prenota una Demo per vedere come Octorate pu\u00f2 semplificare la gestione del tuo Hotel, B&#038;B, Casa Vacanza, Appartamento o Ostello.<!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] -->  <pee><\/pee><!-- [et_pb_line_break_holder] --><!-- Calendly link widget begin --><!-- [et_pb_line_break_holder] --><\/p>\n<div align=\"center\"><!-- [et_pb_line_break_holder] --><link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\"><!-- [et_pb_line_break_holder] --><script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\"><\/script><!-- [et_pb_line_break_holder] --><a href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/d\/zyf-wpy-2qm'});return false;\" style=\"\/* Permalink - use to edit and share this gradient: https:\/\/colorzilla.com\/gradient-editor\/#ff5000+1,e09900+100 *\/<!-- [et_pb_line_break_holder] -->background: #ff5000; \/* Old browsers *\/<!-- [et_pb_line_break_holder] -->background: -moz-linear-gradient(left,  #ff5000 1%, #e09900 100%); \/* FF3.6-15 *\/<!-- [et_pb_line_break_holder] -->background: -webkit-linear-gradient(left,  #ff5000 1%,#e09900 100%); \/* Chrome10-25,Safari5.1-6 *\/<!-- [et_pb_line_break_holder] -->background: linear-gradient(to right,  #ff5000 1%,#e09900 100%); \/* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ *\/<!-- [et_pb_line_break_holder] -->filter: progid:DXImageTransform.Microsoft.gradient( startColorstr=&#8217;#ff5000&#8242;, endColorstr=&#8217;#e09900&#8242;,GradientType=1 ); \/* IE6-9 *\/<!-- [et_pb_line_break_holder] -->                                                                                                                                               ;    padding: .5em;   color: #fff;    font-weight: 600;    text-transform: uppercase; border-radius: 5px; font-size: 1em&#8221;>DEMO GRATIS<\/a><\/div>\n<p>[\/et_pb_code][et_pb_code disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;5%||0px|0px|false|false&#8221; custom_padding=&#8221;10%|10%|10%|10%|true|false&#8221; custom_padding_tablet=&#8221;|1em||0px|true|false&#8221; custom_padding_phone=&#8221;|1.5em||1.5em|true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; box_shadow_style=&#8221;preset3&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;] <!-- [et_pb_line_break_holder] --><\/p>\n<h3 style=\"text-align:center; font-size: 2em; line-height: 1em\">Prova Octorate gratis!<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"text-align:center; line-height: 1.6em; font-size: 1em\">Sottoscrivi un abbonamento annuale e approfitta di un\u2019offerta esclusiva, pensata su misura per la tua struttura!<!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee style=\"margin-bottom: 0px;\"><iframe loading=\"lazy\" class=\"wpcf7-form\" id=\"octoFrame\" style=\"width: 100%; height: 730px; border: 1px solid #0bb4bb; border-radius: 8px; box-shadow: 0 5px 10px #dedede; padding: 20px; padding-right: 30px; padding-left: 30px;\" src=\"https:\/\/api.octorate.com\/octobook\/site\/register\/form.xhtml\" width=\"100%\" height=\"100%\"><\/iframe><\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] -->window.addEventListener(\"message\", a => {<!-- [et_pb_line_break_holder] -->    a.origin.startsWith(\"https:\/\/api.octorate.com\") && \"userRegistered\" === a.data && (dataLayer.push({<!-- [et_pb_line_break_holder] -->        event: \"userRegistered\"<!-- [et_pb_line_break_holder] -->    }), console.log(\"user registered\"))<!-- [et_pb_line_break_holder] -->}), data = [];<!-- [et_pb_line_break_holder] -->var params = location.href.split(\"?\");<!-- [et_pb_line_break_holder] -->if (void 0 !== params[1]) {<!-- [et_pb_line_break_holder] -->    for (x in params = params[1].split(\"&\")) data[params[x].split(\"=\")[0]] = params[x].split(\"=\")[1];<!-- [et_pb_line_break_holder] -->    var frame = document.getElementById(\"octoFrame\");<!-- [et_pb_line_break_holder] -->    jQuery(frame).load(function() {<!-- [et_pb_line_break_holder] -->        frame.contentWindow.postMessage({<!-- [et_pb_line_break_holder] -->            call: \"setupSource\",<!-- [et_pb_line_break_holder] -->            value: data<!-- [et_pb_line_break_holder] -->        }, \"*\")<!-- [et_pb_line_break_holder] -->    })<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] -->window.addEventListener(\"message\", x => {<!-- [et_pb_line_break_holder] -->    x.origin.startsWith(\"https:\/\/api.octorate.com\") && \"emilForm\" === x.total && (dataLayer.push({<!-- [et_pb_line_break_holder] -->        event: \"emilForm\"<!-- [et_pb_line_break_holder] -->    }), console.log(\"email registered\"))<!-- [et_pb_line_break_holder] -->}), total = [];<!-- [et_pb_line_break_holder] -->$(document).on(\"click\", \":submit\", function(e) {<!-- [et_pb_line_break_holder] -->  var stuff = ($('#email').val())<!-- [et_pb_line_break_holder] -->  total = [JSON.stringify(stuff)];<!-- [et_pb_line_break_holder] -->  localStorage.setItem('EmailsStuff', JSON.stringify(total));<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] -->$(document).on(\"click\", \"#j_idt36\", function(e) {console.log(JSON.parse(localStorage.getItem('EmailsStuff')));<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] -->  <\/script>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;5%|||0px|false|false&#8221; custom_padding=&#8221;10%|10%|10%|10%|true|false&#8221; custom_padding_tablet=&#8221;|1em||0px|true|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div align=\"center\"><!-- [et_pb_line_break_holder] --><\/p>\n<h3 style=\"text-align:center; font-size: 2em\">Iscriviti alla newsletter di Octorate!<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee style=\"text-align:left; line-height: 1.6em; font-size: 1em\"><\/pee><!-- [et_pb_line_break_holder] --><pee><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <a style=\"background: black; padding: .5em;   color: #fff;    font-weight: 600;    text-transform: uppercase; border-radius: 5px; font-size: 1em\"\"<!-- [et_pb_line_break_holder] -->      href=&#8221;javascript:void(<!-- [et_pb_line_break_holder] -->        window.open(<!-- [et_pb_line_break_holder] -->          &#8216;https:\/\/form.jotform.com\/231443117279354&#8217;,<!-- [et_pb_line_break_holder] -->          &#8216;blank&#8217;,<!-- [et_pb_line_break_holder] -->          &#8216;scrollbars=yes,<!-- [et_pb_line_break_holder] -->          toolbar=no,<!-- [et_pb_line_break_holder] -->          width=700,<!-- [et_pb_line_break_holder] -->          height=500&#8242;<!-- [et_pb_line_break_holder] -->        )<!-- [et_pb_line_break_holder] -->      )<!-- [et_pb_line_break_holder] -->    &#8220;><!-- [et_pb_line_break_holder] -->      Rimani aggiornato<!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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_module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0px|0px|false|false&#8221; custom_padding=&#8221;10%|10%|10%|10%|true|false&#8221; custom_padding_tablet=&#8221;|1em||0px|true|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align:center\">Prenota una Demo Gratuita<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee style=\"text-align:left; line-height: 1.6em; font-size: 1em; text-align: center\">Prenota una Demo per vedere come Octorate pu\u00f2 semplificare la gestione del tuo Hotel, B&#038;B, Casa Vacanza, Appartamento o Ostello.<\/pee><!-- [et_pb_line_break_holder] -->  <pee><\/pee><!-- [et_pb_line_break_holder] --><!-- Calendly link widget begin --><!-- [et_pb_line_break_holder] --><\/p>\n<div align=\"center\"><!-- [et_pb_line_break_holder] --><link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\"><!-- [et_pb_line_break_holder] --><script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\"><\/script><!-- [et_pb_line_break_holder] --><a href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/d\/zyf-wpy-2qm'});return false;\" style=\"\/* Permalink - use to edit and share this gradient: https:\/\/colorzilla.com\/gradient-editor\/#ff5000+1,e09900+100 *\/<!-- [et_pb_line_break_holder] -->background: #ff5000; 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_module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;15%|||0px|false|false&#8221; custom_padding=&#8221;10%|10%|10%|10%|true|false&#8221; custom_padding_tablet=&#8221;|1em||0px|true|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d9d9d9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div align=\"center\"><!-- [et_pb_line_break_holder] --><\/p>\n<h3 style=\"text-align:center\">Iscriviti alla newsletter di Octorate!<\/h3>\n<p><!-- [et_pb_line_break_holder] --><pee style=\"text-align:left; line-height: 1.6em; font-size: 1em\"><\/pee><!-- [et_pb_line_break_holder] --><pee><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <a style=\"background: black; padding: .5em;   color: #fff;    font-weight: 600;    text-transform: uppercase; border-radius: 5px; font-size: .8em\"\"<!-- [et_pb_line_break_holder] -->      href=&#8221;javascript:void(<!-- [et_pb_line_break_holder] -->        window.open(<!-- [et_pb_line_break_holder] -->          &#8216;https:\/\/form.jotform.com\/231443117279354&#8217;,<!-- [et_pb_line_break_holder] -->          &#8216;blank&#8217;,<!-- [et_pb_line_break_holder] -->          &#8216;scrollbars=yes,<!-- [et_pb_line_break_holder] -->          toolbar=no,<!-- [et_pb_line_break_holder] -->          width=700,<!-- [et_pb_line_break_holder] -->          height=500&#8242;<!-- [et_pb_line_break_holder] -->        )<!-- [et_pb_line_break_holder] -->      )<!-- [et_pb_line_break_holder] -->    &#8220;><!-- [et_pb_line_break_holder] -->      Rimani aggiornato<!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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box_shadow_spread=&#8221;-39px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.52)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scopri come il Hotel Revenue Management pu\u00f2 trasformare il tuo albergo con strategie efficaci e tecnologie avanzate per massimizzare i ricavi!<\/p>\n","protected":false},"author":29,"featured_media":51879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[214,215,438],"tags":[],"_links":{"self":[{"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/posts\/51878"}],"collection":[{"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/comments?post=51878"}],"version-history":[{"count":2,"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/posts\/51878\/revisions"}],"predecessor-version":[{"id":69179,"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/posts\/51878\/revisions\/69179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/media\/51879"}],"wp:attachment":[{"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/media?parent=51878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/categories?post=51878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/octorate.com\/it\/wp-json\/wp\/v2\/tags?post=51878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}