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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_5″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#3d3d3d” text_font_size=”0.95em” header_line_height=”1.6em” header_3_text_align=”center” custom_padding=”10%|10%||10%|false|true” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#d9d9d9″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”share-blog” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#3d3d3d” text_font_size=”0.95em” header_line_height=”1.6em” header_3_text_align=”center” custom_padding=”10%|10%|5%|10%|false|true” sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”section” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#d9d9d9″ locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion disabled_on=”off|off|on” _builder_version=”4.16″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_accordion_item title=”Table of contents” open=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” toggle_text_align=”center”]<\/p>\n
[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n If you don’t know what is a Booking Engine<\/strong>, all you need to know is that it is an online booking software<\/strong>, which allows accommodations to receive reservations directly on their website, turning it into a real sales channel.<\/p>\n In fact, in addition to using external web portals such as OTA, GDS or Metasearch<\/a><\/strong>, property managers can sell their rooms or flats online using a personal website<\/strong> and allowing users, using a schedule, to also consult room availability and rates in real time.<\/p>\n The type of booking that takes place through a Booking Engine is therefore defined as ‘direct booking<\/strong>‘, when the customers manage to book without the help of those intermediary solutions such as OTA, GDS and Metasearch (find out more about which are the top 10 vacation rental websites<\/a><\/strong> to list your property).<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n The main advantage of using a Booking Engine is the possibility of receiving direct bookings directly on your own website<\/strong>. In this way, as we have already said, you avoid the unpleasant commissions that online portals apply to reservations (even if the presence on OTA remains fundamental to maintain a high level of visibility and online distribution).<\/p>\n In the same way, however, the introduction of a Booking Engine<\/strong> in your website also allows you to build customer loyalty<\/strong> and improve their travel experience, thanks to additional services that can be implemented in the software.<\/p>\n Services such as the Payment Manager<\/a><\/strong> – which allows easy and safe payments to be received worldwide thanks to payment gateways implemented in the service – and the Digital Concierge<\/strong><\/a> – which, on the other hand, allows to manage all the aspects of the booking to ensure a 360\u00b0 buying experience for the customer through an optimized communication before, during and after the stay – or Automatic\u00a0Check-in<\/strong><\/a>.<\/p>\n To sum up, therefore, we can say that the Booking Engine advantages can be summarized as:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Now that you understand what is a<\/strong> Booking Engine<\/strong>, it’s time to see the possibilities and the areas of application of these booking systems. Accommodations that make the far-sighted choice to equip themselves with a Booking Engine can receive direct reservations using :<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/octorate.com\/wordpress\/wp-content\/uploads\/2021\/12\/booking-engine-cosa-e\u0300.png” alt=”Booking Engine Cos’\u00e8” title_text=”booking-engine-cosa-e\u0300” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5%||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n A Booking Engine should offer an easy<\/strong>, fast<\/strong> and intuitive<\/strong> booking experience. In particular, the check-out phase should offer an excellent experience to prevent abandonment rates (just like in e-commerce<\/em>). The most important aspects to check are responsiveness<\/strong>, or optimization for mobile devices, and the loading<\/strong> and running speed<\/strong> of the check-out page, which, if too long, can wear customers out and lead them to turn to the competition.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n The possibility of customizing and personalizing your booking engine is another crucial aspect of choosing the best booking engine on the market. Flexibility<\/strong> and adaptation<\/strong> allow you to meet all the requirements of potential customers, moving from a one-to-many<\/strong> to a one-to-one<\/strong> model. In fact, a booking engine is a real business card that must reflect the brand identity of your accommodation.<\/p>\n The most important possibilities when choosing a Booking Engine are:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n A strategy to increase sales and profits in the hotel and hospitality industry includes the ability to offer tailor-made promotions for specific customers<\/strong> and the availability of upselling<\/a><\/strong> solutions and additional services to improve the customer experience and at the same time increase profits of your accommodation.<\/p>\n In a recent study written by Expedia Group<\/strong><\/a>, we even read that 50% of travelers are more likely to book an extra night if a discount on their room is offered.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n The efficiency of a Booking Engine also depends on its ability to communicate with the other tools<\/em> and instruments that make up your technical property management set-up.<\/p>\n The most important connections for a booking engine are with tools such as:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2em” header_4_font_size=”2em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_4_font_size_tablet=”2em” header_4_font_size_phone=”1.6em” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n The last aspect to evaluate the efficiency and quality of a Booking Engine is its security<\/strong>. For this reason, the booking engine should always serve HTTPS<\/strong> protected urls with an up-to-date SSL<\/strong> certificate. In addition, the provider of the Booking Engine should make it compliant with the PCI DSS<\/strong> and SCA<\/strong> guidelines.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” custom_padding=”||0px|||” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n If you are now convinced of the advantages of using a Booking Engine, and now that you have identified the best characteristics for choosing one, you are probably thinking about who to contact to include one on your website. Let’s explain one point. For the features we have seen in the previous paragraph, the best Booking Engines are not for free<\/strong>, given the complexity of the services offered.<\/p>\n The Octorate Booking Engine is one of the most demanded booking engines<\/strong> because it incorporates all the features indicated in the paragraph on how to choose the best Booking Engine<\/strong>, at the most attractive prices<\/strong><\/a> on the market.<\/p>\n Have a look at some of its main features and see yourself how you can fully customise the management of the reservations of your accommodations:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3d3d3d” text_font_size=”1.2em” text_line_height=”1.6em” custom_padding=”||0px|||” text_font_size_tablet=”1.2em” text_font_size_phone=”1em” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Curious? Good. To start receiving your direct bookings now, fill in the form below to start using the Booking Engine and the whole Octorate suite for free, for 14 days!<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_font_size=”2.5em” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”2.5em” header_3_font_size_phone=”2em” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\nWhat is a Booking Engine?<\/h3>\n
What is a Booking Engine for?<\/h3>\n
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How to integrate a Booking Engine into your website<\/h3>\n
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How to choose the best Booking Engine: the 5 essential characteristics<\/h3>\n
It has to ensure a simple and intuitive booking experience<\/h4>\n
Possibility of customization<\/h4>\n
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Promo and Upselling<\/h4>\n
Possibility of integration with third-party software<\/h4>\n
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Security<\/h4>\n
Why to choose Octorate Booking Engine<\/h3>\n
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<\/strong><\/li>\n<\/ul>\n